I’ve seen both versions of Taylor Swift’s new video ‘Look What You Made Me Do’. I wanted to see what the fuss was all about.
The short version is a ‘lyrics video’, showing strictly stylised text over the song. The long version is like a mini horror movie in the vein of Michael Jackson’s Thriller. At least that’s how it starts for the first 34 seconds.
Look What You Made Me Do
Then the scenes step through the various traumas and dramas and personalities that is hallmark of Swift’s life. Seemingly, it tells the story of her loves and pet hates behind a catchy, driving, repetitive tune that is bound to lodge in your brain once you’ve listened to it a few times.
The overall mood though is sombre. It is dark with snakes, ghouls, graves, dark night, moonlight, bats, crows and all sorts of other creepy crawlies that would feel at home in a Halloween movie. Only, it’s August 28, a full 63 days before Halloween.
Notice how 63 is divisible by three. Maybe these things have some kind of parallel but I highly doubt it because that would presuppose that Swift knew that I would be reviewing her song/video today and not yesterday or even tomorrow.
It will gather traction, of course, because this is Taylor Swift we’re talking about here. She is queen of generating fans and doing what she does best: making catchy pop songs mined from life stories and histories.
Nothing wrong with that, unless you just happen to have been one of her past lovers or past friend and can clearly identify your part in her video. You will either laugh (and there’s much humour laced throughout the video) or you can cry.
These are just my thoughts, of course. It’s probably best to view/listen both videos and make up your own mind. Or not, as the case may be…