IT and computer industry giant Microsoft is still smarting after being caught apparently doctoring an advertising photo that changed a subject’s race/colour from African to Caucasian.
The U.S. version of the ad showed three people at a conference table: an Asian man, a black man, and a white woman. However when localising the marketing image for Poland, Microsoft replaced the black man’s image with that of a white man.
As can be seen (in the composite photo right) the photos are basically identical. However, in the second picture, the black man’s head was replaced with the hands noticeably a different color.
Initially many thought this was a joke, but Microsoft has since issued a public apology to set the record straight. A Microsoft spokesperson told Cnet it was “looking into the details of this situation.”